The Goal-Oriented Achiever

The Goal-oriented Achiever: This archetype is highly motivated and goal-oriented. They seek services that provide clear guidance, personalized plans, and measurable outcomes. They value programs that help them achieve specific health goals, whether it’s weight management, athletic performance, or disease prevention.

The Cultural Connector

The Cultural Connector: This archetype represents women of color who seek nutrition and wellness services that honor their cultural traditions, foods, and practices. They prioritize services that embrace diversity, respect their cultural backgrounds, and provide guidance on incorporating traditional foods into a healthy lifestyle.

The Holistic Harmonizer

woman meditating on wooden dock during daytime

The Holistic Harmonizer: This archetype focuses on a well-rounded and holistic approach to nutrition and wellness. These individuals seek services that consider their physical, emotional, and spiritual well-being. They value practices such as mindfulness, meditation, and mind-body connection as part of their wellness journey.

The Empowered Educator

woman reading a book while sitting on black leather 3-seat couch

The Empowered Educator: This archetype is interested in gaining knowledge and education about nutrition and wellness. They seek services that provide accurate, evidence-based information, and empower them to make informed choices about their health. They appreciate practitioners who take the time to explain concepts and offer educational resources.  

The Body Positive Advocate

woman in black bikini standing beside red wall

The Body Positive Advocate: This archetype prioritizes body acceptance, self-love, and breaking free from societal beauty standards. They seek nutrition and wellness services that promote positive body image, encourage intuitive eating, and focus on overall well-being rather than weight loss. They value inclusivity and body diversity in the services they access.

The Sustainable Steward

woman in white long sleeve shirt and brown skirt standing on flower field during daytime

The Sustainable Steward: This archetype is concerned about the environmental impact of their nutrition and wellness choices. They seek services that promote sustainable practices, such as locally sourced foods, plant-based diets, and eco-friendly wellness products. They value services that align with their commitment to reducing their ecological footprint.

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